To commemorate the 80th anniversary of the brand’s establishment in China, the 100-year-old watch brand ENICAR proudly released a limited-edition watch. A product launch at the Hong Kong Watch Fair was held, with artist Karena Ngand emerging male artist Adam Pak as spokespersons and guest performers at the event.
Joint PR was responsible for event coordination, production and media relations. In line with the theme of the event, we specially arranged foraneast-meets-west style dance performance. In addition, there was a catwalk show, on which the featured edition was displayed, conveying the fine craftsmanship and the brand message.